A skillset in filmmaking can completely change your life- it changed mine.

Hey, Landon here! 👋🏽

When I started making videos, there was no roadmap. No blueprint. No courses, really. Unfortunately for me, I had to pave my own way and spend years watching poorly-made YouTube videos to gain the skillsets of a video creator.

But I knew that if I committed to understanding the business of creating videos, I'd catch my big break... and I did.

And now, my video business is nearing 7 figures annually and I've had the pleasure of working with some of the biggest brands in the world, such as...

and we're not the only ones who have done it...

🤫 Pssst... if you're on the fence, read this.

 
Hey, it's Landon again 👋🏽

The ability to create good videos is no longer just a nice skill to have- it's a necessity.

Whether you're an aspiring filmmaker, a business owner trying to make content for your company, an influencer/YouTuber, or even just a parent who wants to capture cinema-grade videos of your family... don't waste another second.

Our students come from all walks of life, and we hear success stories literally every day.

Like Gwenael, who's on track to do $1M in revenue this year.

And he's just one example.

In fact, I'll tell you right now how I cracked $20K a month as a videographer...

Step 1: Define Your Ideal Client Profile 🤔 

• What industry are they in? (Products, Services...)
• How big is their company? (Employees, Revenue...)
• What are their content needs? (Social, Ads...)

✍🏽 Action Item: Create a realistic list of companies you could do work for.

Step 2: Make Your Brand 🎨 

• What branding would your ICP resonate with?
• How is your value proposition?

🖍 Action Item #1: Decide on a name, logo, icon, colors, etc. that appeal to your ICP.
🎥 Action Item #2: Create a portfolio with examples videos that appeal to your ICP.

Step 3: Create Packages 📦 

Here's what my company, STUDIIO, sells most:

Basic Branded Content - $5500/ mo

• 4 Short-Form Videos
• 50 Photos
• Monthly Brand Strategy Meeting
• Full Day of Production
• 2 Premium Locations

📄 Action Item: Create packages and incentivize a monthly retainer in a simple "One-Pager".

Step 4: Message Your ICP 💬

Warm Outreach 🔥

• Go on LinkedIn, look at where your connections work.
• Have them introduce you to a "Decision-Maker".
• This could be a CMO, Head of Content, etc.
  
  

Cold Outreach 🧊

• Search on LinkedIn for the companies on your list.
• Find a content "Decision-Maker" to reach out to.
• Use Apollo.io to reveal their email address.
• Send a personalized email and book a call.

📣 Action Item: Reach out to as many businesses as you can without lowering email quality.

Step 5: Close the Deal 🤝

Discovery Call (Use this Template)

• Introduce yourself and your company.
• Learn about them and their company.
• Ask "What does a win look like?".
• Prescribe deliverables to fit their needs.
• Give them a ballpark $ range. (Ex. $5K - $10K)

Make it Official

• Send an official proposal following the call.
• Finalize over email or hop on a call if needed.
• Sign contracts.
• Get deposit or full payment upfront.

📆 Action Item: Set meetings with your ICP and follow this template.

Step 6: Keep Clients Happy ❤️‍🔥

• Create quality content. Make them need you.
• Start hiring when you're ready. (I'd start w/ an editor)

🗣 Action Item: Maintain good communication with clients so they never wanna drop you.

Want to split up your payment? Pay in Installments w/ AfterPay.